tag:blogger.com,1999:blog-73054403580145647522024-02-08T06:36:03.563-08:00How Music Acts As A Crucial Tool In AdvertisingAhsomenesshttp://www.blogger.com/profile/00703813713775336007noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7305440358014564752.post-10473644292054933142016-05-25T23:11:00.003-07:002016-05-25T23:11:34.036-07:00How Music Acts As A Crucial Tool In Advertising<div dir="ltr" style="text-align: left;" trbidi="on">
Has it ever happened to you, that the song played in an advertisement has caught your<br />
<br />
attention? Yes?<br />
<br />
Songs have been a very strong technique for marketers to connect to their target customers<br />
<br />
on the basis of emotional levels. There are different types of songs that allow marketers to<br />
<br />
target the emotional response of the customers. These responses generally lead to purchase<br />
<br />
and helps drive sales.<br />
<br />
If we look back at the yesteryears, there were those memorable adverts like ‘J<a href="https://www.youtube.com/watch?v=muQuGtLl8ms">ab Ghar ki </a><br />
<a href="https://www.youtube.com/watch?v=muQuGtLl8ms"><br /></a>
<a href="https://www.youtube.com/watch?v=muQuGtLl8ms" rel="nofollow" target="_blank">Raunak Badhaani ho...Nerolac Nerolac</a>’ and ‘<a href="https://www.youtube.com/watch?v=fTxVUahV1g8" rel="nofollow" target="_blank">Jab Roshan Ho Tab Bajaj</a>’. And these kind of<br />
<br />
adverts which have a recall value even till now are more often than not backed by a catchy<br />
<br />
tune and hummable lyrics.<br />
<br />
And even if were to look at our busy schedule of today, we do somehow carry adverts like<br />
<br />
'<a href="https://www.youtube.com/watch?v=4WgP8sTCO2Q" rel="nofollow" target="_blank">Kyuki Har Ek Friend Zaroori Hota Hai</a>' and maybe '<a href="https://www.youtube.com/watch?v=ErbH7dT8prk" rel="nofollow" target="_blank">Umeedon wali dhoop, sunshine wali </a><br />
<a href="https://www.youtube.com/watch?v=ErbH7dT8prk" rel="nofollow" target="_blank"><br /></a>
<a href="https://www.youtube.com/watch?v=ErbH7dT8prk" rel="nofollow" target="_blank">aasha</a>' somewhere deep inside of us, humming them every once in a while, dragging our<br />
<br />
minds to the underlying product. Isn’t it?<br />
<br />
Well, come to think of it, it was the music in these adverts which really stimulated the minds<br />
<br />
of the target audiences, and what added cherry to the cake, were the visuals and other<br />
<br />
emotions.<br />
<br />
Music has always proven itself to be one of the best and quite an effective advertising tool.<br />
<br />
It’s so powerful that it can influence the brand preference and also its remembrance. In fact,<br />
<br />
Music has been an age old, yet one of the most impressive and persuasive form of branding<br />
<br />
and advertising. It not only shows a direct impact on the brand image, but it also creates a<br />
<br />
relationship between customers and their preference of music. It’s not only people who<br />
<br />
strongly relate to music, but generically speaking, the human mind considers Musical Notes<br />
<br />
to be an influential tool. Music essentially takes shape through connect established between<br />
<br />
the theme, the artist, and the lyrics. And the overall structure of a song is integral and helps<br />
<br />
brand connect to their customer, and have an influence over them to feel something deep<br />
<br />
inside.<br />
<br />
It makes sense for brands to keep music closely attached to their marketing strategies as<br />
<br />
it is a medium to drive ideas and gain attention that incites action. Music attracts people,<br />
<br />
and that’s what Brands require. It serves the overall promotional goal and is catchy and<br />
<br />
easy to recall. Because of great music and jingles used by advertisers, it helps them meet<br />
<br />
their biggest need that is conversion.<br />
<br />
Here are are 2 elements which impact your brand’s advertising and how focusing on<br />
<br />
different parts of Music can help you to broaden your scope:<br />
<br />
<br />
<ul style="text-align: left;">
<li>Engagement</li>
</ul>
<br />
<br />
Music proves to be effective in an advertisement if it is made to be more attractive and<br />
<br />
alluring to the customers. For an ad to become popular and largely reached to its audience<br />
<br />
it needs to engage their attention and the most primitive way of accomplishing this is to<br />
<br />
entertain while engaging.<br />
<br />
<br />
<ul style="text-align: left;">
<li>Memorability</li>
</ul>
<br />
<br />
Jingles are the most common musical technique to recall a product. For example, Nirma had<br />
<br />
its jingle on its product and the customers are generally known to favour products which<br />
<br />
bring out a degree of recognition and familiarity. The nature of music is such that it tends to<br />
<br />
linger in the listener’s mind. Hence, the connection between music to advertise a certain<br />
<br />
product may substantially aid product recall.<br />
<br />
Music and advertising have gone hand in hand. Music plays a strategic role for brands,<br />
<br />
more than just trying to boost brand recall. Therefore, music explains the nature of<br />
<br />
advertising and marketing. Thus, Music is a major factor as far as it is considered as a<br />
<br />
crucial tool for advertising and has an inevitable role.<br />
<br />
<br />
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