Has it ever happened to you, that the song played in an advertisement has caught your
attention? Yes?
Songs have been a very strong technique for marketers to connect to their target customers
on the basis of emotional levels. There are different types of songs that allow marketers to
target the emotional response of the customers. These responses generally lead to purchase
and helps drive sales.
If we look back at the yesteryears, there were those memorable adverts like ‘Jab Ghar ki
Raunak Badhaani ho...Nerolac Nerolac’ and ‘Jab Roshan Ho Tab Bajaj’. And these kind of
adverts which have a recall value even till now are more often than not backed by a catchy
tune and hummable lyrics.
And even if were to look at our busy schedule of today, we do somehow carry adverts like
'Kyuki Har Ek Friend Zaroori Hota Hai' and maybe 'Umeedon wali dhoop, sunshine wali
aasha' somewhere deep inside of us, humming them every once in a while, dragging our
minds to the underlying product. Isn’t it?
Well, come to think of it, it was the music in these adverts which really stimulated the minds
of the target audiences, and what added cherry to the cake, were the visuals and other
emotions.
Music has always proven itself to be one of the best and quite an effective advertising tool.
It’s so powerful that it can influence the brand preference and also its remembrance. In fact,
Music has been an age old, yet one of the most impressive and persuasive form of branding
and advertising. It not only shows a direct impact on the brand image, but it also creates a
relationship between customers and their preference of music. It’s not only people who
strongly relate to music, but generically speaking, the human mind considers Musical Notes
to be an influential tool. Music essentially takes shape through connect established between
the theme, the artist, and the lyrics. And the overall structure of a song is integral and helps
brand connect to their customer, and have an influence over them to feel something deep
inside.
It makes sense for brands to keep music closely attached to their marketing strategies as
it is a medium to drive ideas and gain attention that incites action. Music attracts people,
and that’s what Brands require. It serves the overall promotional goal and is catchy and
easy to recall. Because of great music and jingles used by advertisers, it helps them meet
their biggest need that is conversion.
Here are are 2 elements which impact your brand’s advertising and how focusing on
different parts of Music can help you to broaden your scope:
Music proves to be effective in an advertisement if it is made to be more attractive and
alluring to the customers. For an ad to become popular and largely reached to its audience
it needs to engage their attention and the most primitive way of accomplishing this is to
entertain while engaging.
Jingles are the most common musical technique to recall a product. For example, Nirma had
its jingle on its product and the customers are generally known to favour products which
bring out a degree of recognition and familiarity. The nature of music is such that it tends to
linger in the listener’s mind. Hence, the connection between music to advertise a certain
product may substantially aid product recall.
Music and advertising have gone hand in hand. Music plays a strategic role for brands,
more than just trying to boost brand recall. Therefore, music explains the nature of
advertising and marketing. Thus, Music is a major factor as far as it is considered as a
crucial tool for advertising and has an inevitable role.
Log on to Ahsomeness to get your own poersonalized video.
attention? Yes?
Songs have been a very strong technique for marketers to connect to their target customers
on the basis of emotional levels. There are different types of songs that allow marketers to
target the emotional response of the customers. These responses generally lead to purchase
and helps drive sales.
If we look back at the yesteryears, there were those memorable adverts like ‘Jab Ghar ki
Raunak Badhaani ho...Nerolac Nerolac’ and ‘Jab Roshan Ho Tab Bajaj’. And these kind of
adverts which have a recall value even till now are more often than not backed by a catchy
tune and hummable lyrics.
And even if were to look at our busy schedule of today, we do somehow carry adverts like
'Kyuki Har Ek Friend Zaroori Hota Hai' and maybe 'Umeedon wali dhoop, sunshine wali
aasha' somewhere deep inside of us, humming them every once in a while, dragging our
minds to the underlying product. Isn’t it?
Well, come to think of it, it was the music in these adverts which really stimulated the minds
of the target audiences, and what added cherry to the cake, were the visuals and other
emotions.
Music has always proven itself to be one of the best and quite an effective advertising tool.
It’s so powerful that it can influence the brand preference and also its remembrance. In fact,
Music has been an age old, yet one of the most impressive and persuasive form of branding
and advertising. It not only shows a direct impact on the brand image, but it also creates a
relationship between customers and their preference of music. It’s not only people who
strongly relate to music, but generically speaking, the human mind considers Musical Notes
to be an influential tool. Music essentially takes shape through connect established between
the theme, the artist, and the lyrics. And the overall structure of a song is integral and helps
brand connect to their customer, and have an influence over them to feel something deep
inside.
It makes sense for brands to keep music closely attached to their marketing strategies as
it is a medium to drive ideas and gain attention that incites action. Music attracts people,
and that’s what Brands require. It serves the overall promotional goal and is catchy and
easy to recall. Because of great music and jingles used by advertisers, it helps them meet
their biggest need that is conversion.
Here are are 2 elements which impact your brand’s advertising and how focusing on
different parts of Music can help you to broaden your scope:
- Engagement
Music proves to be effective in an advertisement if it is made to be more attractive and
alluring to the customers. For an ad to become popular and largely reached to its audience
it needs to engage their attention and the most primitive way of accomplishing this is to
entertain while engaging.
- Memorability
Jingles are the most common musical technique to recall a product. For example, Nirma had
its jingle on its product and the customers are generally known to favour products which
bring out a degree of recognition and familiarity. The nature of music is such that it tends to
linger in the listener’s mind. Hence, the connection between music to advertise a certain
product may substantially aid product recall.
Music and advertising have gone hand in hand. Music plays a strategic role for brands,
more than just trying to boost brand recall. Therefore, music explains the nature of
advertising and marketing. Thus, Music is a major factor as far as it is considered as a
crucial tool for advertising and has an inevitable role.
Log on to Ahsomeness to get your own poersonalized video.
